"Before I diagnosed brands, I dressed characters. That is where I learned what a brief actually costs when it falls apart."

The eye came first. Before positioning decks and brand systems, I was on set. Styling for film, TVCs, and campaigns across Mumbai from 2019 to 2021. You learn something on a set that no strategy room teaches you. Every look started as an idea in my head. Character, mood, references, sourcing, set. I owned the full chain from concept to camera. That gap is still what I solve, just at a different scale now.