Brand Strategy and Positioning
Category definition, narrative architecture, and the positioning decisions that give everything else direction.
⎯⎯⎯ I started on set, not in a boardroom. Fashion and film taught me how creative actually gets made, and where it quietly breaks down. I took that into brand building. Most creative directors have the eye or the business head. I built both, in that order.
⎯⎯⎯ I started on set, not in a boardroom. Fashion and film taught me how creative actually gets made, and where it quietly breaks down. I took that into brand building. Most creative directors have the eye or the business head. I built both, in that order.
Brand Strategist and Creative Director, working across identity, campaigns, shoots, and AI systems. Clarity first. Everything else compounds from there.
Brand Strategist and Creative Director, working across identity, campaigns, shoots, and AI systems. Clarity first. Everything else compounds from there.
Highlights
Highlights
BRAND REPOSITIONING
Kyari. From plant seller to lifestyle brand
Kyari. From plant seller to lifestyle brand
BRAND LAUNCH
Pleaz. Built from zero
Pleaz. Built from zero
CAMPAIGN DIRECTION
Zouk. Creative coherence at scale
Zouk. Creative coherence at scale
FASHION FILM
On set before the boardroom
On set before the boardroom
Expertise
Strategy, identity, systems, and the team direction that holds it all together.
Brand Strategy and Positioning
Category definition, narrative architecture, and the positioning decisions that give everything else direction.
Creative Direction
Identity, campaigns, shoots, and visual systems. End to end, from brief to final asset.
Creative Direction
Identity, campaigns, shoots, and visual systems. End to end, from brief to final asset.
AI-Integrated Creative Systems
Built and led an AI creative department before most brands had a framework for it. Lean team, 3x output, no drop in creative standard.
AI-Integrated Creative Systems
Built and led an AI creative department before most brands had a framework for it. Lean team, 3x output, no drop in creative standard.
Creative Operations
Built and led in-house creative teams from zero. Hiring, systems, standards, and closing the gap between strategy and execution.
Creative Operations
Built and led in-house creative teams from zero. Hiring, systems, standards, and closing the gap between strategy and execution.
In Their Words
Not opinions. Accounts from the people who were in the room.
"She helped build the foundation from the ground up, defining our identity, building the creative team, and creating an AI-first creative function that significantly improved both output and efficiency. Over the years, she consistently earned my trust through strong judgment, ownership, and her commitment to raising the bar."
Agam Jain · [Founder, Kyari · Shark Tank India S4 · Forbes 30U30 Asia 2026]
"She helped build the foundation from the ground up, defining our identity, building the creative team, and creating an AI-first creative function that significantly improved both output and efficiency. Over the years, she consistently earned my trust through strong judgment, ownership, and her commitment to raising the bar."
Agam Jain · [Founder, Kyari · Shark Tank India S4 · Forbes 30U30 Asia 2026]
"What stood out was not just execution, but her ability to make strategic creative decisions that influenced the brand's overall direction. She independently led campaign and shoot direction for high-end designer collections, including projects featuring Kangana Ranaut and Madhuri Dixit, while simultaneously establishing systems that enabled the creative team to operate with autonomy and consistency."
Ashvani Jagadale · [Former Marketing Manager, Madhurya Creations]
"What stood out was not just execution, but her ability to make strategic creative decisions that influenced the brand's overall direction. She independently led campaign and shoot direction for high-end designer collections, including projects featuring Kangana Ranaut and Madhuri Dixit, while simultaneously establishing systems that enabled the creative team to operate with autonomy and consistency."
Ashvani Jagadale · [Former Marketing Manager, Madhurya Creations]
"As the creative force behind many of Kyari's defining moments, including the Shark Tank campaign, the rebrand, and the AI creative department, she built far more than a visual identity. She helped create a cohesive system that strengthened the brand across every touchpoint and made execution significantly more effective."
Ankita Singh · [Ex-Brand Manager, Kyari]
"As the creative force behind many of Kyari's defining moments, including the Shark Tank campaign, the rebrand, and the AI creative department, she built far more than a visual identity. She helped create a cohesive system that strengthened the brand across every touchpoint and made execution significantly more effective."
Ankita Singh · [Ex-Brand Manager, Kyari]
2024